Our story starts with a vision. A vision to create something different.

We discovered that men's formal shoes are typically not developed with comfort in mind. We did however come across a few brands that were, but they were not stylish to cater for the modern man. We concluded that either style or comfort are compromised when buying formal men's footwear.  We struggled to find the ideal pair and no longer wanted to pay premium prices for suboptimal shoes, so we set out to change that.